I am going to explain how i used , developed or challenged  real media conventions in my productions

Firstly in my foundation portfolio we created a thriller film opening and we were given a set genre to stick to . however we were allowed to choose our own sub-genres.As we were gven a set genre to do the research and planning stage was alot more straight forward as we had to do research into similar media products that were classified within a thriller/man  on the run genre . Such as the bourne identity we looked at the thriller opening and found out that the film and director stuck to the basic conventions various enigmas were created within the opening sequence and they were succesful in establishing tension/suspense  for our own media product we decided to adhere more closely to the conventions . We included enigmas into our opening sequence . The panning against the wall of  stolen  classified documents  created mystery for the viewers as they did not know what the protagonist was up to or why he was in possesion of the documents.Furthermore we used dark lighting to create tension and suspense the soundtrack that i created using garage band  helped  amplify the suspense that was created this was similar to the one that was  used within the Bourne identity  during key and vital moments .lastly we established a protagonist within our film opening and gave clues to the audience to reassure them of who he was such as the flashbacks used. In the foundation portfolio we felt more geared to stick to the conventions of a thriller film .

this probably limited our creativity within our media product . where as in our advanced level portfolio i felt that my creativity was expressed more within the editing skills . Many music videos challenge conventions such as Lady GaGa's you and I music video her video has no narrative or use of a fragmented narrative . We were not  given  a set genre to stick to  so we were able to broaden our research and planning skills .When looking at various music videos we looked at videos that stuck to and challenged the conventions . we desired to do the same within our media product . whereas in As we decided to adhere very closely to the conventions .During the post production stage we decided to have a relationship between the lyrics and the visuals like Beyonce's countdown music video . In our Advance level portfolio we were more aware  of the conventions that people chose to adhere to  such as intertextuality . we chose to incoporate it into out music video  such as the overlaying effect that we used  as seen int the war on drugs music video the city . we chose to make our artist classified within the neo-soul genre