Wednesday 6 February 2013

what is Propaganda ?

Propaganda is  the manipulation of the public image the true meaning of propaganda is debatable however no specific meaning or definition is true . Through media propaganda has the power to influences societies
into going against  a cause or making them for  a cause. it is their intent to persuade /change public opinions  .it varies through different forms however it serves the same purpose. Propaganda is the communication for  the purpose of persuasion .
an example of propaganda 
an example of propaganda

what is the cultivation theory and how does it affect society

what is the cultivation theory
Cultivation theory is a social theory which studies the long-term effects of television/ media texts . "The primary proposition of cultivation theory states that the more time people spend "living" in the television world, the more likely they are to believe social reality portrayed on television."  Heavy watchers of Tv are cultivating attitudes that believe that  world within Tv is the  depiction of the real world. 
Theorists break down cultivation into two levels 1st order and second order  "first order – is a general beliefs about the our world, and second order – which are specific attitudes, such as a hatred or reverence for law and order, pedophiles, etc."

Tuesday 5 February 2013


in As we stuck more closely to the conventions of a thriller opening were given a task to construct a film opening for our media course work; whilst we were planning and preparing for the task we had to consider ways in which our product would fit or challenge the media conventions and forms of real media products our film opening is categorized under the sub-genres of action/political/crime thriller one step ahead stuck to the conventions of a thriller film because it creates an enigma for the audience , The dark lighting that we used also contributes to the mystery as dark lighting is usually associated with mystery or danger . In most action thrillers; creating tension is essential for keeping viewer / audience engaged so in our film opening we had to consider what we could include in our footage to create tension .As a group we decided to use a panning shot to open the sequence this is effective as an opening shot as you feel that the camera is taking you on a journey it is also a close up shot so that the whole wall is not revealed straight away so that it leaves an area of surprise for the audience .The title of the film appears in white block capitals across the screen We chose not to have the title on a black background because we thought it would be equally effective as one of our inspirations the machinist chose to have the titles overlap or appear on the footage and it has proven itself effective . We chose to make the colour of the font white as it fits the basic conventions of a thriller such as the title gives the audience a sense of what the narrative s about without revealing too much of the plot .


Where as in A2 the narrative of the music video was more, as Vernallis would call it, "fragmented" though some of the visuals reflected the lyrics or were amplified (as Goodwin would say). There is no set narrative. In places the lyrics reflected the visuals such as when the artist sang "i walking home looking at the trees". The visuals show a mid-shot of the artist walking through the trees . Another example of where the visuals reflected the lyrics was when the lyrics were "got the feeling that they were looking back at me "the camera rapidly pans up and down the trees back to the artist. I used a rewind effect on final cut to mimic the lyrics more effectively; this rewind effect was also seen in one of our inspirational music videos, namely Rihanna's Only Girl. She used thE rewind effect throughout her music video (effect - effect for you?). From our research we found out that when it came to so e music videos there was a significant amount of editing to the beat or where the visuals reflect the . Music such as Beyonce's music video Countdown in which she uses different effects and shots to help edit to the beat (vague) And intrigue the viewers we decided to use this during our post production stage . We wanted to vary the editing so at parts ,where the beat was the strongest we decided to adhere to the convention particularly in the chorus .we had parallel editing to the. Beat we would switch from one scene of the artist to another consistently throughout the chorus at other times like Beyonce's, countdown I would use the effects such as experimenting with the colour grading to reflect the. Music .
nelly furtado - I'm like a bird
(alex winston ) - velvet elvis
Icona pop -I love it
 representation moving away from mainstream artists such as Rihanna and Beyonce in particular the mise -en scene flag up to audiences that we refuse to conform to the mainstream ways of presenting a female artist
 continuous hand held 360 camera
 In As when presenting the protagonist we decided to use varied shots . We used many close up shots to help introduce the protagonist to the viewers and to help produce a rapport with them.similarly with a2 when filming our artist we decided to follow the conventions of many music. Videos such as lana del Rey's born to die and use close ups shots of the artist as she was. New artist we wanted to introduce her to the audience this was another way of selling the artist to the public . During the research and planning stage we decided to look at directors and film openings within the same sub-genre of our thriller film. We decided to do this to see how far they stuck to the conventions of the genre furthermore we wanted to see what techniques they used to adhere to them or challenge the. Conventions one of the thriller man on the run film openings I decided to look at was the Bourne identity from looking at this film opening we saw that the conventions were followed consistently throughout the opening there was enigmas created in the sequence. Suspense was created throughout the opening via the soundtrack and the shots used such as the cross cutting . We decided to use a soundtrack that would help create tension throughout out our opening sequence ;As from watching the Bourne trilogy we found that this was an effective technique or method that they used to help build up tension and create suspense for the audience .