what is the cultivation theory
Cultivation theory is a social theory which studies the long-term effects of television/ media texts . "The primary proposition of cultivation theory states that the more time people spend "living" in the television world, the more likely they are to believe social reality portrayed on television." Heavy watchers of Tv are cultivating attitudes that believe that world within Tv is the depiction of the real world.
Theorists break down cultivation into two levels 1st order and second order "first order – is a general beliefs about the our world, and second order – which are specific attitudes, such as a hatred or reverence for law and order, pedophiles, etc."
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